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For More Information:

L&S Marketing, Inc.
Sheldon Liebman
lsmarket@flash.net
Tel +1 (505) 332-1281
Fax +1 (505) 332-1286
www.lsmarketing.com

PEAK Systems
Andy Johnston
aj@peak.cc
Tel +44 171 834 4693
Fax +44 171 821 6636
www.peak.cc

PEAK SYSTEMS, INC. EXPANDS STAFF FOR NAB
Recently Opened U.S. Subsidiary Growing Quickly

(Fort Lauderdale, FL, April 12, 1999) Earlier this year, PEAK Systems GmbH announced the opening of Peak Systems, Inc., a U.S. subsidiary created to provide sales and support services to the American market. As Peak prepares for its NAB debut, the company has hired two new people to meet the continued strong demand for Peak products in the Americas. Both of them have received extensive training so that they can "hit the ground running" at NAB.

Chuck Diehl, who has over 20 years of experience in the video industry, has joined the company as Product Manager. Based in the New York area, Diehl will assist in defining the future direction of Peak's products and will also provide post-sales support to Peak's American customers.

Stefanie DeRusso has joined Peak in the role of Product Specialist. DeRusso is also based in the New York area and will be involved in pre-sales product demonstrations and product training for new Peak customers. Prior to joining Peak, DeRusso worked in post-production design using real-time 2D and 3D graphics tools.

Diehl and DeRusso join Director of U.S. Sales Richard Balabuck, who is based in Florida.

"The acceptance of Peak products in the U.S. is phenomenal," says Balabuck. "Since we are absolutely committed to delivering high quality customer support, we wanted to add Chuck and Stefanie, who are based in the New York area, to our team. In addition to understanding our products, they are both very familiar with the broadcast and production industries."

Peak Systems Profile
Peak Systems supplies complete on-air graphics systems and virtual sets to broadcasters on a global basis. Full training, production support and technical support services back up these systems. The core technologies employed are Everest real-time graphics generation and rendering software, Sherpa external control and Silicon Graphics computer systems.

Television graphics need to be on air fast, look great and tell the story. Frequently repeated graphics need template animation and fast breaking news stories need powerful authoring tools for the designer. Everest is a real-time, 3D, live to air graphics system for television. It is high quality, designer friendly and easy to integrate into standard production methods.

Virtual sets expand upon traditional chroma keying to immerse the presenters in a 3D world, offering new program formats, better usage of the studio and make small studios seem more impressive. Everest Graphics systems can be easily upgraded to full virtual sets by connecting the customer’s choice of camera position sensing system to Everest's internal virtual cameras.

EVEREST is resolution independent and is in use for PAL, NTSC, 16:9 and HDTV productions.

Sherpa is a tool kit for production of external control production interfaces linking data sources, template graphics and virtual sets. Its authoring environment directly connects to the Everest scene, and in production it provides the on-air operator with straightforward access to all the available animations.

Virtual Camera Switcher (VCS) is a hardware product designed to manage the synchronized switching (including required delays) of audio, computer and video equipment in the virtual set. This means the virtual set can be controlled completely from the vision mixer.

Peak has offices and staff in Munich, Hamburg, Bratislava, Florida, New York and London.

Editor’s Note: Digital images of EVEREST are available via email or on the "Images" page at http://www.LSMarketing.com.

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