Every small business starts with an idea. But a good idea alone doesn’t guarantee success. People need to know what you offer, how it’s different and why they need it.
That, in a nutshell, is the definition of marketing – telling people and businesses what you are offering and how they can get it. And it’s one of our biggest strengths.
Marketing and Sales are often used interchangeably, but they are very different.
Marketing is education, teaching people about your products and services so they see the benefits for themselves and can decide whether or not to make a purchase. It is often a passive process, using tools like literature, advertising, web sites, etc.
Sales, on the other hand, is much more of an active process, convincing someone to act on the information they’ve gathered and resulting in an actual purchase.
We love words and we love telling stories. Both of these skills are critical for marketing products and services. The words you use and the stories you tell help your potential customers understand your products and services.
We have been writing product brochures, articles, press releases, presentations, web content, advertisements, manuals and more for over 35 years. We understand how to turn technical and complicated information into plain language , so anyone can understand what you are saying and why it matters.
Contact Us today to discuss your ideas, products and services and how to help the world learn about them.